Creative Quarterly 55 Magazine Runner-up
PROBLEM: Create a poster solution that relates to the theme "hope in education" for the Chinese market.
SOLUTION: This series encourages Chinese rural students to continue to pursue education no matter what situation they are in. The rabbits in the first poster represent hope for rural students; the monkeys represent wisdom, and the 5 roosters represent punctuality and help remind parents to educate their children. In the end, each poster has one child that was able to graduate and become successful besides the unfortunate circumstances.
DELIVERABLE: Poster series of 3
