MOD Pizza: Student Project

MOD Pizza aka "made on demand" is a fast-casual dining concept offering artisan-style pizzas and salads that are individually sized, made on demand, and ready in just minutes.

PROBLEM: Brand out the client and create collateral pieces.​​​​​​​
SOLUTION: I approached MOD pizza with a MODern approach. Inspired by Rex Ray's abstract paper collages, I created an abstract topping for my logo which is extendable to other toppings. I also created a pattern out of all of the toppings. Throughout the branding, I used my abstract toppings to create visual graphic elements within my collateral pieces.
DELIVERABLES: Logo, Wearable items: Caps, Aprons, T-Shirt, Pizza Box, Interactive Menu, Storefront 
Sriracha sauce

Sriracha sauce

Pepperoni
Pepperoni
Cheese
Cheese
Green Bell Pepper
Green Bell Pepper
MOD Pizza has an interactive approach where it starts off as pizza slice and as it unfolds turns into a whole pizza menu.
Menu (Front side)
Menu (Front side)
Menu (Front side)
Menu (Front side)
Half of the Menu (Front side)
Half of the Menu (Front side)
Menu (Backside)
Menu (Backside)
Storefront
Storefront
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